Millions of people use Yelp everyday to find a great local business. Most probably don’t give a second thought to how the reviews they read tend to predict what their offline experience will be like. They just know it works.
But some might wonder — how does it work? Well, Yelp made this cool video to explain it.
Jay Skowron is the Founder & Principal at Hospitality Defender LLC, dedicated to helping restaurants, hotels, and other businesses in the hospitality industry improve and maintain their online review ratings.