Hospitality Defender: From the Blog

The Neuroscience Hack That Guarantees You’ll Leave a Good Impression

08 Jul 2016

Best Practices, Business, Business advice, Customer Perception, Guest Perception, Guests, Hospitality, Hotels, Psychology, Restaurants

The Neuroscience Hack That Guarantees You’ll Leave a Good Impression

Written by Jessica Stillman & originally posted here on Inc.com. We've all heard that first impressions are both incredibly important and incredibly…

Jay Skowron

The Customer Isn’t Always Right, But the Customer Is Always the Customer

24 Jun 2016

Best Practices, Business, Business advice, Customer Perception, Guests, Hospitality, Hotels, Restaurants, Reviews, TripAdvisor, Yelp

The Customer Isn’t Always Right, But the Customer Is Always the Customer

Article by our Founder & Principal Jay Skowron,

Jay Skowron

Botto Bistro: How A Restaurant in California Declared War On Yelp

04 Dec 2015

Business, Business advice, Customer Perception, Guest Perception, Hospitality, Opinion, Psychology, Restaurants, Reviews, Video, Yelp

Botto Bistro: How A Restaurant in California Declared War On Yelp

Botto Bistro in Richmond, California is fighting Yelp in an unusual way. We spoke with chef & owner Davide Cerretini…

Jay Skowron

21 Feb 2015

Best Practices, Business, Business advice, Reviews, Yelp

Why You Should Embrace Negative Reviews

When you see a negative review about your business appear on one of your social networks or review sites, do…

Amanda Ryan

03 May 2014

Best Practices, Business, Guests, Social Media, TripAdvisor, Yelp

How to Create Customers for Life

For small businesses that may not have the resources of other, larger businesses, marketing can be a challenge. Small business…

Jay Skowron

15 Mar 2014

Best Practices, Business, Guests, Reviews, Social Media, TripAdvisor, Yelp

Dealing With Negative Comments Online

Customer perception is reality. Negative comments on blogs, and unfavorable reviews on sites like Yelp & Google+, can hurt a…

Jay Skowron

10 Social Media Lessons From Amy’s Baking Company Facebook Meltdown

27 Jan 2014

Best Practices, Business, Customer Perception, Guest Perception, Hospitality, Social Media

10 Social Media Lessons From Amy’s Baking Company Facebook Meltdown

Originally posted by Eileen Brown on ZDNet here. Amy’s Baking Company has earned itself a place on every social media…

Jay Skowron

Don’t Let Social Media Give You a Headache

21 Jan 2014

Business, Social Media

Don’t Let Social Media Give You a Headache

Originally posted on www.bigthink.com here. You don't want to mess with moms, especially twitter moms. They can be a nasty bunch. And…

Jay Skowron

5 Ways to Better Manage Your Online Reputation

13 Dec 2013

Business, Reviews, TripAdvisor, Yelp

5 Ways to Better Manage Your Online Reputation

Originally written by Morgan Remmers and posted on QSRMagazine.com here. By using tools widely available on the Web, operators can…

Jay Skowron

18 Nov 2013

Guests, Yelp

Why Does Yelp Recommend Reviews?

Originally posted on Yelp's Official Blog here. Why does Yelp recommend reviews? Millions of people use Yelp everyday to find…

Jay Skowron

Featured Articles

The Neuroscience Hack That Guarantees You’ll Leave a Good Impression

The Customer Isn’t Always Right, But the Customer Is Always the Customer

Botto Bistro: How A Restaurant in California Declared War On Yelp

Why You Should Embrace Negative Reviews

5 Ways to Better Manage Your Online Reputation

Why Does Yelp Recommend Reviews?

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