Hospitality Defender: From the Blog

Business, Business advice, Customer Perception, Guest Perception, Hospitality, Opinion, Psychology, Restaurants, Reviews, Video, Yelp

04 Dec 2015

Botto Bistro: How A Restaurant in California Declared War On Yelp

Botto Bistro in Richmond, California is fighting Yelp in an unusual way. We spoke with chef & owner Davide Cerretini…

Jay Skowron

Best Practices, Business, Business advice, Reviews, Yelp

21 Feb 2015

Why You Should Embrace Negative Reviews

When you see a negative review about your business appear on one of your social networks or review sites, do…

Amanda Ryan

Best Practices, Business, Guests, Social Media, TripAdvisor, Yelp

03 May 2014

How to Create Customers for Life

For small businesses that may not have the resources of other, larger businesses, marketing can be a challenge. Small business…

Jay Skowron

Best Practices, Business, Guests, Reviews, Social Media, TripAdvisor, Yelp

15 Mar 2014

Dealing With Negative Comments Online

Customer perception is reality. Negative comments on blogs, and unfavorable reviews on sites like Yelp & Google+, can hurt a…

Jay Skowron

Best Practices, Business, Customer Perception, Guest Perception, Hospitality, Social Media

27 Jan 2014

10 Social Media Lessons From Amy’s Baking Company Facebook Meltdown

Originally posted by Eileen Brown on ZDNet here. Amy’s Baking Company has earned itself a place on every social media…

Jay Skowron

Business, Social Media

21 Jan 2014

Don’t Let Social Media Give You a Headache

Originally posted on www.bigthink.com here. You don't want to mess with moms, especially twitter moms. They can be a nasty bunch. And…

Jay Skowron

Business, Reviews, TripAdvisor, Yelp

13 Dec 2013

5 Ways to Better Manage Your Online Reputation

Originally written by Morgan Remmers and posted on QSRMagazine.com here. By using tools widely available on the Web, operators can…

Jay Skowron

Guests, Yelp

18 Nov 2013

Why Does Yelp Recommend Reviews?

Originally posted on Yelp's Official Blog here. Why does Yelp recommend reviews? Millions of people use Yelp everyday to find…

Jay Skowron

Groupon, Opinion, Service Standards

14 Nov 2013

To Add Gratuity or Not to Add Gratuity?

"Should I add a gratuity?" This is the age-old question of every server who takes care of any table of…

Jay Skowron

Best Practices, Guests, Reviews, Yelp

05 Nov 2013

How do you handle bad online reviews?

Originally posted on CNN Money here. It's not uncommon to receive a few negative online reviews, but what's the best…

Jay Skowron

Featured Articles

Botto Bistro: How A Restaurant in California Declared War On Yelp

Why You Should Embrace Negative Reviews

5 Ways to Better Manage Your Online Reputation

Why Does Yelp Recommend Reviews?

To Add Gratuity or Not to Add Gratuity?

How do you handle bad online reviews?

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